The Dallas Morning News Nancy Churnin column: Daniel Radcliffe’s…
The News Review:
- The Dallas Morning News Nancy Churnin column: Daniel Radcliffe’s…
- Scholastic’s loss narrows on saga’s finale
- How To Mine All That Customer Data
The Dallas Morning News Nancy Churnin column: Daniel Radcliffe’s…
Free with registration - Dallas Morning News - AccessMyLibrary.com - Sep 21, 2007
| Dallas Morning News (Dallas, TX) (September, 2007). 21–There’s no limit to the wizarding feats of Harry Potter. But can Daniel Radcliffe, who has signed contracts to play him in all seven films, pull off the magic trick o.
Scholastic’s loss narrows on saga’s finale
Toronto Star - Sep 21, 2007
Sales of the final Harry Potter book helped Scholastic Corp. report a much-smaller first-quarter loss. The book-publishing, education and media company, which also affirmed its forecast for the fiscal year, said it will improve its performance despite having no future installments of J. Rowling’s hit series in the pipeline…
Analysts were expecting $561. Harry Potter revenue soared to $240 million from $5 million a year earlier, when there was no new Potter book, Scholastic said. The company affirmed its fiscal 2008 earnings forecast of $2. 85 per share on sales of $2.
How To Mine All That Customer Data
Forbes - Sep 21, 2007
Some are campaign-driven, to encourage customers to buy, and [business intelligence helps] them optimize each campaign and [some use] traditional predictive models associated with data mining, tailoring aspects of their Web sites to their customers or sending e-mails to their customers to return to their site. For example, on Amazon. com, which is not a small company, if I bought Harry Potter IV, [they know] I will buy Harry Potter V, VI, and VII, [because they're asking] what’s the next type of thing that I’ll buy? You can get associations or market basket analysis. For companies in retail, association rules are something they’re interested in. What things sell together? How can a company’s IT managers maximize the benefits of business intelligence?The IT manager needs to enable communication–it’s the most important thing. In most companies, when [management] asks questions, [the IT manager] says it can’t be done, because people get trained not to make decisions off of data. For instance, if the marketing department of a company wants to plan a promotion, and needs to know what other items sold last year when soup was on sale, the IT manager might say, “we’ll know in three months.