PR: It’s not the dark side any more
The News Review:
- PR: It’s not the dark side any more
- How Bloomsbury bloomed…
- CauldronShop: Hot Topic Clearance Weasley Clock Watch Dobby Mini…
- Time to ditch platitudes and pop churches told
- Palace piracy and patronage
PR: It’s not the dark side any more
The Independent – Independent – May 29, 2006
He is just back from a trip to China on government business which he followed with a holiday road trip from Bilbao to Barcelona. He is a multi-layered character dropping references to Harry Potter characters into conversation as he switches easily between assessments of the influence of the blogosphere and fluctuations in the global economy. So when Gowers was unceremoniously uprooted from his Thameside office in November after a comparatively short four years at the head of the FT it should have been no surprise that he began to set his mind to doing something wholly different. Next week he will start work as head of corporate communications at the investment bank Lehman Brothers having crossed the river that separates journalism from PR. In the eyes of some journalists this is still a journey to the dark side. Not surprisingly Gowers 48 think the notion is outdated… It’s in everybody’s interests that it should become more professional and that does not mean professional dark arts. It means professional in terms of being quite clear about what can be communicated and what can’t. “Referencing Harry Potter he declares: “I simply don’t buy the idea that it’s a Manichean struggle between knights in shining armour and the Voldemorts of PR. “Though he believes journalists and PRs should be able to co-operate on a “two-way street” Gowers does not for a moment suggest that his new role in comms is an extension of his career in journalism. He says he will join his new employers with “due humility” and expects to spend a lot of time “listening and learning” but believes he has a lot to offer a global financial operation. “I think I understand the way that the press works and the way that companies the press and markets interact” he says. “Sitting at the FT in top roles for over 10 years you are observing that every day and investment banks were institutions that I had a lot of dealings with.
How Bloomsbury bloomed…
Hindu – May 29, 2006
“Nigel had warned me against it” she adds flashing a smile that tells of her charm as a successful fashion model years back in Brazil. Narrating the sequence of events that led to the birth of the phenomenally successful Harry Potter series Calder says “Ten years after starting Bloomsbury we thought of setting up a children’s book list too to make the publishing house fully-rounded. We hired a children’s editor an assistant and a marketing person. ” As the department was looking for new manuscripts the assistant Ros Delahigh got to read a few pages of “Harry Potter And The Goblet of Fire. ” Rowling had by then been rejected by many publishers. “Ross became so impressed by it that she hurried her colleagues to a small round table and passed around pages of it to go through.
CauldronShop: Hot Topic Clearance Weasley Clock Watch Dobby Mini…
Leaky Cauldron.org – The Leaky Cauldron.org – May 29, 2006
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Time to ditch platitudes and pop churches told
Times Online – May 29, 2006
Alternative to religious rules and conformityIT WAS David Beckham who summed up best the contemporary approach to religion. Asked whether he wanted his child baptised the footballer replied: “Yes but I’m not sure what religion. ” The Harry Potter phenomenon is another example of folk religion — J. Rowling has been described as a “muddled New Ager” — but her books have proved irresistible combining magical and mystical spirituality in tales of traditional morality centred around battles between the forces of good and evil. On the recent Channel 4 series Spirituality Shopper one participant tried a Quaker prayer meeting pagan drumming and Islamic prayer but chose to stick with t’ai chi. An increase in festivals and alternative therapies cater to the interest in horoscopes ghosts and foretelling the future.
Palace piracy and patronage
Jamaica Gleaner – May 29, 2006
In fact it has started already. But the movies few people attend are those they have little interest in. Movies like Matrix Star Wars Harry Potter and Lord of the Rings were all available bootleg before the movies came to theatre yet the theatres were still packed. So my question to Palace Amusement is how do you quantify your loss in patronage and further how do you tie that quantification to bootlegging?I am etc. KEVIN JACKSONkevinjackson61@hotmail. html” >More Letters.